Documentation
Everything you need to connect to GFY Bid: how to send us bid requests, how to answer ours, and how to read your statistics by API.
Publishers (SSP)
You send us OpenRTB 2.5 bid requests and receive our bids.
Advertisers (DSP)
We send you bid requests; you answer with bids and a billing notice URL.
Reporting API
Your statistics with us — requests, bids, impressions and money — by API.
Glossary
Popunder, SSP, DSP, bidfloor, burl, nurl, first-price, QPS — in plain words.
At a glance
| Protocol | OpenRTB 2.5, JSON over HTTP POST (no compression) |
| Ad format | Popunder: adm is a URL |
| Auction | First price (at = 1); prices are CPM in USD |
| Time limit | tmax up to 250 ms; we answer within tmax or with no bid |
| Billing | Only the billing notice (burl) counts an impression |
| Win notice | nurl, for statistics only |
| No bid | HTTP 204 (on request: HTTP 200 with an empty body) |
| Currency | USD only |
| Report time zone | UTC by default, any IANA time zone in the request |
Getting access
- Contact us through the contact form or at manager@gfybid.com.
- Publishers receive a personal bid endpoint. Advertisers give us their bid endpoint and the domains of their billing and win notices.
- We agree the request rate (QPS), filters and, if you wish, a daily reconciliation with your reporting API.
- Your account manager issues a key for our reporting API.
Host names in the examples (example.net) and all identifiers are placeholders. The real addresses come with your endpoint.
Our side, in short
- Availability. Two relay instances behind a load balancer; releases without downtime.
- Location. Dedicated servers in the EU (France). The network round trip to Frankfurt and Amsterdam is about 5–15 ms.
- Billing records. Every billing notice is stored before we answer it; a repeated notice is never counted twice.
- Contacts. Your account manager — for business and technical questions alike.
Questions about the integration? Write to manager@gfybid.com or use the contact form.